Emerald Properties organized a focus group at its office premises to discuss and obtain feedback from stakeholders in the real estate sector on affordable house prices, location, designs and features that influence the purchasing decision of prospective house owners.
The focus group was attended by 14 stakeholders across the industry; amongst them were Ghana Homes Loans, HFC Bank, Incept Architectural Consult and individual home owners etc. Topics ranging from pricing and functionality of units were discussed.
At end of the session, it came to light that, pricing, availability of amenities and expandable units ranked very high on the purchasing decisions of prospective home owners.
Cyril Tetteh, the Business Development & Marketing Manager, who moderated the session, introduced Harry Quartey, C.E.O of Emerald Properties who closed the session by expressing his appreciation to the discussants for their input and time.